Samsung bada is a smartphone platform , which is created for wide range of device, unveiled in 2010. "bada" is a Korean word that means "ocean" and "seashore". "bada" in itself embodies the open possibilities of the ocean: it can accommodate the various applications created by out developers and it provides an interesting new space that offers unprecedented enjoyment to out customers.

With bada out customers will have a wider choice of smartphones with cost-effective yet powerful bada-powered phones.

Even though bada supports a wide range of devices, bada is powerful enough to turn your imagination into powerful applications. With high end devices such as Wave II and Wave, bada fully utilizes the power of hardware for the ultimate application experience. Even with mid-range or cost-effective models, it also provides powerful features for better application experiences.

Features such as plenty of UI controls, Flash support, sensors support help applications to be more interactive. Service-centric features such as in-app-purchasing, SNS integration help applications to offer our customers a richer, more interactive experience.